{"id":92,"date":"2022-01-12T21:43:31","date_gmt":"2022-01-12T21:43:31","guid":{"rendered":"https:\/\/jobs.selectgroup.com\/career-seekers\/careers\/?p=92"},"modified":"2022-01-13T02:37:12","modified_gmt":"2022-01-13T02:37:12","slug":"lead-generation-in-staffing-agencies","status":"publish","type":"post","link":"https:\/\/jobs.selectgroup.com\/career-seekers\/careers\/lead-generation-in-staffing-agencies\/","title":{"rendered":"Lead Generation In Staffing Agencies"},"content":{"rendered":"

Client lead generation is the focus for\u00a0staffing website design<\/a><\/strong>\u00a0now, as well as targeting passive job seekers; that hard to reach talent pool you usually can\u2019t access or engage with unless you\u2019ve done your homework and a lot of outreach or cold calling. The time and effort needed to attract, engage and convert passive candidates naturally makes them more challenging prospects than active job seekers who\u2019ve just landed in your inbox or ATS. To win over and convert your lead generation activity into HOT candidates and clients, your recruiters need to overcome objections, offer real value and insights and build their own credibility so that the relationship grows into a mutually beneficial connection.<\/p>\n

Content marketing and writing\u00a0blogs for SEO<\/a><\/strong>\u00a0is one way to get your brand and message out to passive candidates and clients without being pushy and in their face. there are three ways that content marketing for staffing firms can increase your lead generation and drive revenue.<\/p>\n

1. UPDATE YOUR STAFFING WEBSITE DESIGN<\/h2>\n

Jack Copeland, CEO of Staffing Future comments \u201cYour website is your digital footprint, your opportunity to showcase, your digital front door. You should view your website as a lead generation machine, not a validation of what your staffing agency does. The impression your website makes on candidates and clients will either attract and engage or repel and turn your prospects away from your team of recruiters.\u201d<\/p>\n

Copeland continues \u201cNo matter how experienced and strong your consultants are, how robust your recruitment process is, no matter how seamless and automated your\u00a0staffing technology<\/a><\/strong>\u00a0is, or how many candidates you have on your database, 53% of mobile users say a frustrating experience on your website hurts their opinion of your overall brand. Your credibility is on the line if your website does not render cleanly, is slow to load, isn\u2019t responsive or doesn\u2019t work on mobile where 60% of traffic is.\u201d<\/p>\n

If your site is stale, isn\u2019t responsive, isn\u2019t SEO friendly, or hasn\u2019t been updated for a while (if your site is 2 years old or older, that\u2019s probably the case) \u2013 passive candidates are more likely to brush you off before they even get to know what you do or how you do it. That\u2019s why staffing agencies that do best with their lead generation are sourcing hard to reach passive candidates and high value, fresh new business leads are those that are willing to update their\u00a0staffing website design<\/a><\/strong>\u00a0before too much of their credibility evaporates in less than 2.6 seconds. Browse our\u00a0website design portfolio<\/a><\/strong>\u00a0for some inspiration.<\/p>\n

2. Create Blogs For SEO<\/p>\n

Not every candidate touch point can or should be a conversation with one of your recruiters. For active candidates, job boards or job aggregators like\u00a0Google for Jobs<\/a><\/strong>,\u00a0Adzuna<\/a>\u00a0<\/strong>or\u00a0Indeed<\/a><\/strong>, have been an effective way to generate candidate flow, establish credibility and funnel applications back to your website. (All our sites are integrated with around 20 job aggregators) Seeing as passive candidates, better quality or more appropriate candidates aren\u2019t looking on job boards, staffing agencies need to rely on different traffic sources to drive high quality applications and engagement. Creating your own\u00a0blogs for SEO<\/a><\/strong>, video, webinar content, infographics and landing pages helps you generate high quality traffic with intent, meaning your team can convert valuable leads they are trying to engage with everyday on the phone, online, at meetings and at events, (remember those?) Blogs are one of the best ways to generate high quality, passive candidate traffic and tangible, inbound new business leads.<\/p>\n

Staffing agencies can also create original content or \u201ccurate\u201d content. \u201cCurated content\u201d is when you post blogs from other sources. Like the blog you\u2019ve borrowed, you\u2019re borrowing your credibility and authority. You\u2019re not leveraging your own content and creating your own value. You\u2019re missing out on opportunity. When you create your own original content, you\u2019re highlighting your own expertise, showcasing your point of view. Your authenticity and authority on your topic or issue will shine through, often leading to higher website conversion. Staffing agencies demonstrating their expertise that matters to their clients and candidates build trust and credibility with their audience. Even better, when recruiters share your content with their social networks and connections, they include links to your blogs in their email outreach and in your automation. Your brand gets the credibility for the advice you\u2019re giving. That\u2019s powerful.<\/p>\n

Better still, your original content should increase your lead generation and your site conversions. Blogs, eBooks, and white papers draw traffic (prospects) to your website. If your blogs are well optimized for search engines, you\u2019ll create conversion pathways to raise passive candidates\u2019 curiosity, satisfy their need for information and prompt them to engage by including links to other pages designed to convert them into a lead. For example, including links in this article to pages optimized for different search terms like \u201ccontent marketing<\/a><\/strong>\u201d or \u201cblogs for SEO<\/a><\/strong>\u201d I\u2019m not only telling search engines the pages I want to rank and for which search terms, I\u2019m also helping you navigate through our website, increasing pages per visit, time on site and search engines understand which audience I\u2019m trying to reach with my content. Search engines take the digital footprint of your users and those that convert and are more likely to rank your blog pages higher for similar users who they think will like your convert too. For instance, if you want to browse our\u00a0website design portfolio<\/a><\/strong>, you can. Your blogs combine to act as signals to users and robots to tell them which content they should rank and for which search terms. Search engines are trying to improve their user\u2019s experience, you should too. Not only does this help with your website ranking on search engines, it helps improve the quality of your traffic and creates a halo effect across your website for your target audience.<\/p>\n

3. GENERATE TRAFFIC WITH INTENT, NOT BRANDED TRAFFIC<\/h2>\n

Jobs are usually the most commonly updated element of any staffing website (certainly pre-covid). Read how\u00a0Staffing Agencies Do Content Marketing<\/a><\/strong>\u00a0to create visibility on search terms you want to be generating traffic for but probably have not been in the past. To develop insightful blogs as a way to reach and engage with a wider audience, (who don\u2019t know your brand and aren\u2019t aware of your service) you need to be discovered for terms that aren\u2019t related to your brand. You\u2019re much more likely to reach your ideal clients and a higher quality of candidate over time by targeting the issue they have and offering a solution to their problem they are searching for a solution for online.<\/p>\n

They might learn and discover you\u2019re the solution to their problem and the perfect partner to help them solve their issues \/ hire the staff they\u2019re looking for. Effective content strategies target prospects in ways that maximize your opportunities to convert prospects and engage with those on your database already.\u00a0Blogs for SEO<\/a><\/strong>\u00a0are best used in your everyday sales process and included in automation, emails and phone calls to convert passive candidates into active candidates and prospects into clients. Use your content to nudge leads and prospects along your sales process. Best of all, by creating several blogs over time, you can start to combine these into a \u201clead magnet\u201d or a book, as an incentive to download for your ideal prospects.<\/p>\n

Social media marketing is a reliable, go-to method. Pareto\u2019s law of 80\/20 applies here. Most job seekers use social media in their search. Not necessarily for jobs, but for validation, discovery, advice, tips, hints, tricks and knowledge that will help them put an end to their job search. Passive candidates aren\u2019t looking for jobs, they are looking for trends, insights, expertise, and data they can use on how to improve, how to develop technical skills and further their careers. Being authentic, showing off your culture, sharing what makes you different increases authenticity, attracts passive candidates\u2019 interest, engages clients and brings your ideal prospects further along your sales process.<\/p>\n

Keep in mind, all of the blogs you\u2019ve generated, along with other content you have such as jobs, videos, info-graphics, research reports etc can be used in automation. You can then start to do your outreach at scale. Technology such as\u00a0Herefish<\/a><\/strong>,\u00a0Sense<\/strong>\u00a0<\/a>and\u00a0Recii<\/a>\u00a0<\/strong>are all great pieces of\u00a0staffing technology<\/a><\/strong>\u00a0to reduce time to hire significantly. There are different strategies regarding social media posting and posting effectively. On social media, on different social channels the way LinkedIn works, Twitter, Facebook or Instagram is completely different. Each has different audiences. Know your audience. Know which channels they graze for information on. Know how to use each channel effectively. When to post. Each platform has its own optimal time and post type to generate the most clicks, likes and engagement. Sponsoring posts also helps boost your brand awareness (and awareness of the problem you can help solve for them) with your target audience. This is a really powerful way to funnel more clients to your website that are more likely to convert into a sale for you.<\/p>\n

LEAD GENERATION FOR STAFFING AGENCIES<\/a><\/strong><\/h2>\n

As with any strategy, writing\u00a0blogs for SEO<\/a><\/strong>\u00a0or content marketing, its effectiveness depends on its ROI and what metrics you\u2019re putting in place to measure your success. It\u2019s widely accepted that blogs or content marketing\u00a0costs around 62% less<\/strong>\u00a0than traditional outbound marketing activity. Even better news for your Finance Director and teams of recruiters, your own content usually generates around\u00a0300% more leads<\/strong>.<\/p>\n

It\u2019s important to cut your cloth to suit your business metrics and ensure your metrics reflect your goals and business priorities. (Hint: It\u2019s not about the number of page views) That way, you\u2019re confident your content marketing is focused on helping you and your business overcome obstacles and nudge clients along your sales process.<\/p>\n

You can even measure your ROI of content marketing to justify and expand further activity. Knowing the value of your traffic, the number of visitors and tracking conversions, you can easily work out your ROI on your\u00a0blogs for SEO<\/a><\/strong>. Get used to being a publisher of awesome content that adds value to your audience, distinguishes your staffing agency from the crowd and adds to your bottom line.<\/p>\n

Get in touch to\u00a0start generating inbound leads<\/a><\/strong>, higher traffic, better quality visitors and a higher ROI from your\u00a0staffing website<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Client lead generation is the focus for\u00a0staffing website design\u00a0now, as well as targeting passive job seekers; that hard to reach talent pool you usually can\u2019t access or engage with unless you\u2019ve done your homework and a lot of outreach or cold calling. The time and effort needed to attract, engage and convert passive candidates naturally…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nLead Generation In Staffing Agencies - The Select Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobs.selectgroup.com\/career-seekers\/careers\/lead-generation-in-staffing-agencies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation In Staffing Agencies - The Select Group\" \/>\n<meta property=\"og:description\" content=\"Client lead generation is the focus for\u00a0staffing website design\u00a0now, as well as targeting passive job seekers; that hard to reach talent pool you usually can\u2019t access or engage with unless you\u2019ve done your homework and a lot of outreach or cold calling. 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