{"id":89,"date":"2022-01-12T21:42:26","date_gmt":"2022-01-12T21:42:26","guid":{"rendered":"https:\/\/jobs.selectgroup.com\/career-seekers\/careers\/?p=89"},"modified":"2022-01-12T21:42:26","modified_gmt":"2022-01-12T21:42:26","slug":"how-do-you-increase-traffic-to-your-staffing-website","status":"publish","type":"post","link":"https:\/\/jobs.selectgroup.com\/career-seekers\/careers\/how-do-you-increase-traffic-to-your-staffing-website\/","title":{"rendered":"How Do You Increase Traffic To Your Staffing Website?"},"content":{"rendered":"

Staffing agencies want the most effective digital marketing activity to increase traffic to their\u00a0staffing website<\/a><\/strong>. It\u2019s not just about volume though, it\u2019s about quality too \u2013 attracting the right traffic to your website that will convert into an application, a mandate for your team to work and make placement revenue. It\u2019s a simple idea and a straightforward process, and a constant battle that needs to be fought over a longer-term strategy. The real trick is how to do this at speed, at scale, and as efficiently and effectively as possible.<\/p>\n

Staffing Process<\/strong><\/p>\n

Simply put, staffing firms match a company with job seekers, with a lot of this work is done online, supported by and building their reputation in their sectors, location, and industries they operate in. Driving traffic to your website is mission-critical, so you have enough applications to match potential employees with your clients when you win that mandate. Some staffing firms we work with use the services of a specialist SEO agency to do\u00a0content marketing for lead generation<\/a><\/strong>, engaging users with content such as webinars and whitepapers, benchmark reports, infographics, and industry insights or detailed data analysis of your sector \u2013 all driving traffic. This SEO activity dovetails well alongside Staffing Future proprietary technology such as Future Pages, driving qualified, relevant traffic to apply for your jobs, improving user engagement as well as conversions\/applications.<\/p>\n

If you\u2019re someone who wants to know everything you can do to increase traffic before taking the plunge and hiring an\u00a0SEO company<\/a><\/strong>\u00a0that offers SEO services or a company to drive your demand generation such as\u00a0Echo Gravity<\/a><\/strong>\u00a0in the USA,\u00a0Marmalade Marketing<\/a><\/strong>,\u00a0Think in Circles,\u00a0<\/a><\/strong>Hoxo Media<\/a><\/strong>\u00a0or\u00a0The Marketing Junction<\/a><\/strong>\u00a0in the UK, here\u2019s a little help and a few ways you can increase traffic to your staffing website.<\/p>\n

Optimize Your Website for Search Engines<\/strong>
\nSEO optimization is a great way to drive organic traffic, so many staffing agencies are investing a lot into this as an effective sustainable channel to drive growth. Search engines such as Google get billions of searches every day, offering a lot of opportunities to attract the right visitors to your\u00a0staffing website.<\/a><\/strong>\u00a0Your prospective candidates look for jobs every day on search engines as well as job aggregators such as\u00a0Talent.com<\/a><\/strong>,\u00a0Adzuna<\/a><\/strong>,\u00a0Indeed<\/a>\u00a0<\/strong>or\u00a0Google for Jobs<\/a><\/strong>. Your goal is to present your vacancy to the right audience.<\/p>\n

So how do you get Google (and other search engines) to display content on your staffing website, and rank your job pages higher than your competition? This is the basic premise of SEO, to make your website as search-engine-friendly as possible and attractive for the search engines to push your pages up for specific audiences. The higher ranking you can achieve on search engines means more people will see your pages and click through to your staffing website. There are many methods to make your website SEO-friendly which break down into 2 broad categories \u2013 On Site SEO and Off Site SEO. There are 2 types of On-site SEO, Technical SEO and On-page SEO.<\/p>\n

On-Page SEO<\/strong><\/p>\n

On-page SEO is activity such as adding internal links to other pages on your site that are optimised for that search term \u2013 such as\u00a0technology integration<\/a><\/strong>. improving your page load speed, having a site performing strongly in line with website core vitals affects your site performance and conversions. Using appropriate metadata and headings, titles and body copy along with the related call to actions, and named\/tagged images are all on-page ranking factors that need attention.<\/p>\n

Create Useful Content<\/strong><\/p>\n

When users click on your website through a search engine or word of mouth, they always have \u201cintent\u201d that needs to be fulfilled. This means they are usually looking for something in particular. As a staffing website, your job is to provide them with job opportunities and helpful insights that will help them. Focusing on creating really helpful content can go a long way in helping your website perform. Visitors from search engines spend a longer \u201cdwell time\u201d on your site if they find it useful, which means Google ranks your site higher to similar digital profiles, giving you & your team even more chances to increase traffic. Staffing Future recommends investing in content creation alongside your jobs with staff members who excel at creating compelling content or outsourcing that to content generation experts that you trust.<\/p>\n

PPC Advertising \/ Paid Traffic<\/strong><\/p>\n

If you\u2019re someone who wants more immediate results, then PPC advertising is the way to go. This is because SEO optimization can take some time to show results as it is more of a long-term strategy. (several months).\u00a0 PPC stands for pay-per-click and is an advertising model used by most prominent social media companies and search engines. You pay the publisher whenever someone clicks on your ad. In this way, you pay for whatever you get, which means your money is spent more efficiently. With well-designed PPC ads, you can get a tremendous amount of traffic as people use these platforms regularly. There are also job aggregators such as\u00a0Talent.com<\/a><\/strong>,\u00a0Adzuna<\/a><\/strong>,\u00a0Indeed<\/a>\u00a0<\/strong>or\u00a0Google for Jobs<\/a>.\u00a0<\/strong>These aggregators allow you to buy traffic to your vancies on their platform and can increase application flow against certain roles you\u2019re hiring for where you are candidate short. With Staffing Future websites and our API maintenance of several\u00a0technology integrations<\/a><\/strong>\u00a0staffing agencies can drive application flow, launch desks, specialisms and sectors against specific briefs for roles in certain locations or job titles. It\u2019s important your\u00a0staffing website designer<\/a><\/strong>\u00a0pushes your jobs cleanly into these aggregators using structured data and their schemas so your vacancies have maximum visibility on their platforms. Staffing Future can take data flags out of your ATS \u2013 such as\u00a0Bullhorn<\/a><\/strong>,\u00a0JobAdder,\u00a0<\/a><\/strong>Bullhorn for Salesforce<\/a><\/strong>\u00a0and help drive quality candidate flow in volume when you need it most.<\/p>\n

Social Media<\/strong><\/p>\n

As you may well know, the amount of people using social media continues to grows at an astonishing rate. There is a lot of potential platforms to drive significant traffic for your website by growing your social media accounts. Using a tool such as\u00a0Paiger<\/a>\u00a0<\/strong>ensures you and your team post branded jobs, your engaging content and 3rd party articles to your companies\u2019 LinkcdIn page as well as their own LinkedIn profiles out to their networks. Their Canva integration helps you post visually appealing updates with images and Call to Actions that convert your prospects into leads. Offer real value and considered advice so that people find your page and your profile useful and helpful to follow. This will help you grow your following as well as your brand and your consultant\u2019s personal brands in your sectors. Paiger is often one of the best performing channels for traffic generation where we have it deployed and integrated into a client\u2019s website with strong conversion rates too. During this pandemic, where finding the talent you need is challenging as well as developing new business in fresh or existing clients, you can take advantage of this and be resource people rely on to further their careers.<\/p>\n

The bottom line
\n<\/strong>
\nIncreasing traffic to your website is a goal that many companies worldwide invest a lot of resources in. In House teams, your leadership team, specialist suppliers and a combination of different suppliers can offer their expertise to contribute to your traffic generation strategies, such as an\u00a0SEO company<\/a>\u00a0<\/strong>or a content generation or content distribution company as part of your strategy to generate the right traffic that converts into revenue.<\/p>\n

In this article, we\u2019ve discussed various ways you can drive traffic to your highly functional, beautiful\u00a0staffing website design<\/a><\/strong>\u00a0and continue to grow ROI, accelerate your sales process and increase revenue. If you\u2019d like to discuss any of these insights or need help identifying suppliers to help you increase your staffing website\u2019s traffic alongside the technology and growth services Staffing Future offer,\u00a0reach out to the team<\/a><\/strong>\u00a0and we will try and help.<\/p>\n","protected":false},"excerpt":{"rendered":"

Staffing agencies want the most effective digital marketing activity to increase traffic to their\u00a0staffing website. It\u2019s not just about volume though, it\u2019s about quality too \u2013 attracting the right traffic to your website that will convert into an application, a mandate for your team to work and make placement revenue. It\u2019s a simple idea and…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"\nHow Do You Increase Traffic To Your Staffing Website? - The Select Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobs.selectgroup.com\/career-seekers\/careers\/how-do-you-increase-traffic-to-your-staffing-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do You Increase Traffic To Your Staffing Website? - The Select Group\" \/>\n<meta property=\"og:description\" content=\"Staffing agencies want the most effective digital marketing activity to increase traffic to their\u00a0staffing website. 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